Business Cards

Business Cards:

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  3.



Artist Statement:

    In order to create my 3 business cards within InDesign, I began by sketching out 12 different front/back versions of my card, making sure to include my logo in each. I planned on making my business cards professional, yet aesthetic, using each of the 3 color themes from my original logo project. I began my creative process by opening my project in InDesign, first creating my 6 page, 3.5x2 inch, .125 inch bleed, document. I then created 3 different layers for my text, logo, and background. Throughout the creation of my 3 business cards I used tools such as the type tool, line tool, rectangle frame tool, and shape tools. I also altered the stroke pattern and fill colors, using the dropper tool and properties tab, depending on the color scheme of the logo I had strategically placed on each business card. Overall, I believe the skills I have learned previous to this assignment in both PhotoShop and Illustrator, as well as the Postcard assignment within  InDesign, helped me immensely in creating the professional and aesthetic final business card layouts.

Sketches:



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